Sunday, January 18, 2009

black is the new hispanic

Have you been seeing a lot more advertisements showing distinctly black people? I have. The indistinct, caramel generic person-of-color is losing space to the United States' self-created minority. Obama may have light skin but the 'fro flags him as not Hispanic, Asian, or Indian. The GPOC is designed to appeal to the largest number of non-white buyers -- the smiling model "could be" the same ethnicity as the viewer.

But now blacks, who are only our third largest minority (behind Hispanics and Asians), are coming to the fore. They deserve and need the recognition that they are a political force and an economic power -- something they might know as a fact, but do not truly believe.

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